ABOUT THE BRAND
Dreamy Indulgence Chocolatier is a chocolate brand that celebrates the unique flavours, culture, and heritage of Africa. It is born out of a love for the diverse palate of Africa. Each chocolate tells a story of the rich heritage and craftsmanship that goes into its creation, making it more than just a treat—it's an experience. We want to capture the rich and multiple flavours of Africa in every bite. Our chocolates are crafted with passion and precision, offering a dreamy escape into the world of indulgence. "We aim to position ourselves as a unique and desirable chocolate brand that not only delivers exquisite flavours but also contributes positively to the community and environment."
THE CHALLENGE
Create a brand that emphasises a comforting and indulgent experience,
while distinguishing itself from mass-market chocolates using rich,
warm colours reflecting the diverse landscapes of Africa.
THE LOGO RATIONALE
I created a logo that embodies the word 'comfort'.
Clouds are usually associated with rest, dreams, relaxation and comfort.
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The goal was to create an attractive packaging that is inspired by nature and conveys the uniqueness of the product.
3 custom paintings were designed to represent nature in Africa,
but most importantly tie into the product range.
Cotton candy flavoured white chocolate:
Cotton candy flavoured white chocolate:
Pink fluffy leaves and cream coloured fluffy clouds.
Sea salt and dark chocolate:
Sea salt and dark chocolate:
Dark brown mountains and the open sea.
Lime salt and milk chocolate:
Lime salt and milk chocolate:
Green leaves, brown rocks and a saltwater stream.
For extra pizzazz, a strip of hand drawn illustrations were added to the packaging.
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